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Caccioppoli-Anderson, LLC

Marketing & Consulting

As a small business and start-up, I engaged Caccioppoli-Anderson, LLC to help market and promote my new e-learning and educational courses to help attorneys become more happy and effective lawyers. I am thrilled with the excellent progress the Caccioppoli-Anderson, LLC Marketing & Consulting firm, in the short time of a only a few months, has taken my business to the next level with extensive exposure in my focused market. Their insight into creating and refining PR content and the depth and range of media exposure is truly remarkable. Both Margaret and Newell have the key qualities of creativity and agility necessary for success in this complex and fast-paced environment. They shape your campaign while respecting your identity, autonomy, and values.

Robert A. Creo, Esquire
Arbitrator, Mediator & Educator

www.robertcreo.com

Newell Anderson is a dynamic, highly intellectual executive who has unlimited creative potential as exhibited throughout his career at Chrysler (where we worked together). He is a tireless advocate for process improvement and garners unwavering loyalty from customers and co-workers. He would be a tremendous asset to any organization.

Larry Bartlett

Chrysler Corporation

Caccioppoli-Anderson, LLC is a boutique marketing firm that specializes in designing marketing and branding campaigns, specific to your needs that fit within your company environment bringing out your unique style, quality and personality.

We do not use marketing templates. Therefore, you are never charged for services you don't need.

Marketing is vitally important to the success of a small business, however, most small businesses do not have a marketing budget. That’s why we offer 2 – 4 month “Push Campaigns.” A “Push Campaign" will help jump-start your small business.

We have the experience and background to consult, advise, draft and revise your company’s business plan, marketing and advertising budget.

Marketing and branding campaigns are a significant and vital part of the public relations profession that needs to be carried out with meticulous planning. Most start-ups rely on Public Relations to get them trending throughout social media.

It is hard to run a business and keep your social accounts up to date.

Very often aspects of your social media marketing can be overlooked simply through lack of time and running an engaging social media campaign is time consuming.

Depending on where you are with your social media, we can strategically design a package to suit your business. If you are starting from scratch, we can build your social media channels, create content around your business, distribute your content across social media lines, grow your fan base and engage with your community.

If you already have your social media sites in place and you’re not sure what to do with them we can analyze your progress. We can prepare a marketing plan designed to engage your existing customers and engage perspective customers lurking about.

We know the most successful social media marketing campaigns create communities of people who share an interest in your product, event or service. It is not a matter of exposing your product through images, you need content that will evoke a response.

Anyone can set up your social media accounts but building your online community takes patience and the right knowledge.

Before we begin creating a social media marketing campaign for our clients, our team will brainstorm on goals: What are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social media marketing can help with a number of goals, such as:

Increasing website traffic
Building conversions
Raising brand awareness
Creating a brand identity and positive brand association
Improving communication and interaction with key audiences

We are not limited to one industry, instead we are capable of working across a wide variety of industries; from new product development, financial services, professional services, hospitality, health care, fashion, beauty, film and entertainment.

We know how to brand you with the image that reflects your personality and the way you do business.

We choose our clients carefully and work with professionals that exhibit the utmost in character, integrity and work for the best interest of their clients.

We specialize in "MIND-SHARE” marketing (relative public awareness of a phenomenon.), Mind-share social media marketing, personal brand marketing and public relations. Creating a strong brand identity, where the eyes will record the information and evoke an impulse emotion, will build mind-share. This will be one of the strongest competitive marketing advantages imaginable.

Your company, product and services have a unique style that needs to be brought to the forefront. You are not your competition - you have your own unique style - so why use a firm that will represent you in marketing plans that are over used and uninspired.

I worked with Margaret to help me create "buzz" around my product, which was a book I'd written that was published by a small press. Because the press was so small, the marketing budget was also small. Margaret recognized that and was still able to work with me.

She developed a networking venue which was both unique and uniquely suited for my purposes. She is dedicated, creative and knowledgeable--but perhaps the quality I admire most about Margaret's work-ethic is her unswerving tenacity. She's driven in a way that other people speak of but cannot match; to be able to harness that for my own purposes was priceless.

Andrew V. Marino, MA

President & Co Founder

Unik Advertising